Summit Roofing · Week 2 of 2
Sample client. Scorecard figures are example data, not live results.
Your botOpen a requestSample close. These figures are example data, not a live scorecard.
9 booked estimates. A keep or kill call waits until 10. Cost per lead $80.00. Cost per booked $311.11.
14 of 35. Example distribution. Medians are in the table.
A blank means not enough data yet. Booked estimates, not clicks.
| Source | Spend | Leads | Booked | Show rate | Reply | Net sold |
|---|---|---|---|---|---|---|
| Meta | $1,840 | 22 | 6 | 67% | 4m 12s | $18,400 |
| Google Ads | $960 | 9 | 2 | 50% | 6m 40s | $4,200 |
| Google LSANot connected | — | — | — | — | — | — |
| Website forms | $0 | 4 | 1 | 100% | 11m 05s | $6,800 |
| Total | $2,800 | 35 | 9 | 67% | Per source | $29,400 |
Spend on the connected sources was $2,800. Meta booked 6 at $83.64 per lead. Google Ads booked 2 at $106.67 per lead. Website forms booked 1 at — per lead. Cost per booked estimate is spend divided by booked estimates. Test leads are excluded.
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